Hired Inc. Onboarding Design
Summer Product Design Intern ’22
Designed a seamless onboarding experience and dashboard to help users setup for success on the platform.
UX RESEARCH, PRODUCT STRATEGY, PRODUCT DESIGN
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Instacart Website Redesign
Redesigned intuitive website for a faster and frictionless shopping experience.
UX RESEARCH, UX DESIGN, USABILITY TESTING
Yoga App Redesign
Implemented psychology principles to improve user journey. Redesigned design system.
UX RESEARCH, UX DESIGN, VISUAL DESIGN
FoodConscious App Design
Designed a mobile app to help users reduce food waste and become mindful of the food they buy, consume and let go.
UX RESEARCH, PRODUCT DESIGN, DESIGN SYSTEM
Why this Project?
(a little too much info.… worth the context... But if in hurry, no problem, just scroll down ⏬ )
40% of food 🔗 gets wasted in USA. Of which 31-39% i.e. 12-16% of total food available gets wasted at home 🔗.
Animal-based diet needs on avg. 3X resources use (land, water, CO2 emissions) 🔗 for food production per calorie as opposed to plant-based diet. Drastic increase in animal-based food in our diet creates serious negative impact on the planet.
If we continue to manage food production and consumption the same way, food alone can consume 96% of entire carbon budget 🔗 given to keep climate change <2 degree celsius (with 67% probability) till 2100 as per the 'Paris Agreement-2015'.
So I decided to work on the problem and try solve it.
To solve this problem, with my research I realized that users need to become mindful about their food habits.
As the task required user’s habit changing, regular intervention, rewards and habit loops needed to maintained. Mobile App served as the right medium to achieve this.
So, I decided to go ahead and design a Mobile App.